Peter Smith
Senior Product Designer at Vimeo
About
Peter is a product designer with 10+ years experience specializing in mobile first systems, with a focus on creator tools, viewer experiences, and AI powered workflows.
Currently designing at Vimeo where he leads mobile design initiatives spanning creation workflows and viewer centric discovery. His work often sits at the intersection of product strategy and execution, translating complex constraints into intuitive experiences that scale across platforms.
He partners with product, engineering, and data teams to define direction, design durable systems, and enable teams to move faster and ship with confidence.
Experience
Sr. Product Designer, Mobile
Vimeo
·
2023-present
The Vimeo mobile team empowers video creators and viewers on iOS and Android, delivering professional creation tools, AI assisted workflows, and high-quality viewing experiences that make video accessible from anywhere.
Led mobile design for creator and viewer initiatives across iOS and Android, spanning creation workflows, AI-powered features, and viewing-centric discovery.
Led end-to-end design for mobile bulk upload and management, resulting in a 42% increase in completed bulk uploads and a 57% increase in upload minutes per unique visitor.
Reframed the mobile app around a viewing-centric experience, redefining information architecture, driving a 21% increase in videos viewed per user and a 14% lift in paid conversion.
Served as design lead for Ask AI on mobile, shaping V1 scope in partnership with engineering and establishing reusable mobile patterns for AI.
Influenced mobile design systems and patterns adopted across multiple initiatives, improving consistency and design velocity.
Sr. Product Designer, Mobile, Personalization
Spotify
·
2022-2023
The Spotify Personalization team bridges the gap between listener preferences and creator content by curating distinctive content experiences and delivering them in the right place, at the right time.
Collaborated with product partners to define personalized content programming strategy, influencing vision and direction for how algorithmic recommendations appear across mobile surfaces.
Designed high-fidelity UI components to showcase personalized content recommendations, creating scalable patterns for displaying dynamic content across home, search, and discovery features.
Visualized complex algorithms in partnership with data scientists and engineers, translating ML model outputs into intuitive mobile experiences that helped users understand "why" content was recommended.
Conducted user research through interviews, surveys, and usability tests to understand listener behaviors and expectations around personalized content discovery.
Product Designer
showday
·
2021-2022
Showday is an all-in-one video commerce platform for Shopify brands to bring video shopping to their storefronts.
Conducted user interviews and usability tests to gain insights into user needs and pain points
Researched emerging trends and best practices in video commerce and the Shopify ecosystem
Structured platform UX, considering the flow of video content, product data, and engagement
Utilized wireframes and interactive prototypes to visualize and validate design concepts
Created and maintained a design system to ensure consistency across the Showday platform incorporating typography, desktop/mobile UI, color, layout, and iconography
Senior Designer
mckinsey & company
·
2018-2021
McKinsey & Company is a global management consulting firm and trusted advisor to the world's leading businesses, governments, and institutions.
Visual UI Designer
EPAM Systems
·
2015-2018
EPAM is a leading global product development and digital platform engineering services company.
Education
BFA in Graphic Design
Saint Rose
·
2013